A new brand identity for the Educational Institute with two centres in India - SimpliPhysicx that’s reinventing the experience of Physics Learning. The redesign evolves SimpliPhysicx into a contemporary brand with a intelligent personality that is Strong, open and honest. The brand identity centres around a Helvetica word mark. The Ethereal Corporate team helped develop the sales experience path to clearly convey the project story. Refreshing the visual identity with a logo and colour palette that reflects a broader and more inclusive sensibility. The development of SimpliPhysicx is a significant undertaking that shows care for quality, craftsmanship, and uniqueness in every detail.
Challenges Building strong brand awareness and loyalty is vital to the success of any business. To create a new identity centre around an energetic, informal signature rendered in vibrant colours.