A new brand identity for the Steel Wire Manufacturing Brand - Perfect Wire that’s reinventing the experience of Wire Industry. The redesign evolves Perfect Wire into a contemporary brand with a friendly personality that is Strong, open and honest. The brand identity centers around a contemporary sans serif wordmark that echoes the wire’s slender and strong form. The Ethereal Corporate team helped develop the sales experience path to clearly convey the project story. Refreshing the visual identity with a logo and colour palette that reflects a broader and more inclusive sensibility. The development of Perfect Wire is a significant undertaking that shows care for quality, craftsmanship, and uniqueness in every detail.
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