A new brand identity for the Steel Wire Manufacturing Brand - Perfect Wire that’s reinventing the experience of Wire Industry.
The redesign evolves Perfect Wire into a contemporary brand with a friendly personality that is Strong, open and honest.
Perfect Wire is one of the first wire manufacturing brand from Chhattisgarh. We started working with the founder when Perfect Wire was just an idea. Over the months, we became a part of the Perfect Wire family, and Perfect Wire became a part of ours.
We worked on too many things, big and small, to recount everything. But here’s a short summary. We started with the brand positioning and strategy – understanding the market, trying every wire available, creating and articulating the brand ethos and then translating them to everything – from brand visual language, the Strong and Flexible Wire character, the illustration style, packaging design, marketing, events and so on.
The brand identity centers around a contemporary sans serif wordmark that echoes the wire’s slender and strong form.
The Ethereal Corporate team helped develop the sales experience path to clearly convey the project story.
Refreshing the visual identity with a logo and color palette that reflects a broader and more inclusive sensibility. The development of Perfect Wire is a significant undertaking that shows care for quality, craftsmanship, and uniqueness in every detail.
Building strong brand awareness and loyalty is vital to the success of any business. But how to build a powerful brand? Marketers and entrepreneurs often find inspiration in branding quotes spoken by successful businesspeople who managed to build world-recognizable brands.
Our team of professionals loves brainstorming sessions with our clients to find out what their needs are; and what actually they are looking for in a volatile confusing market.
Our team of professionals loves brainstorming sessions with our clients to find out what their needs are; and what actually they are looking for in a volatile confusing market. Our creative team then huddles together, conceptualize the idea, strategize things and create logistics; and with dedication and commitment deliver the campaign that leaves a deep impact on the people - with results guaranteed. We meet deadlines delivering on time. And at an affordable cost.